

Also in town are plenty of art galleries, bookstores, and coffee shops where you’ll see sometimes-bewildered, long-time locals mixing with art tourists from all over the world. In town, you’ll find an odd mix of Old West culture and modern art, best experienced at the Food Shark Museum of Electronic Wonders and Grilled Cheese Emporium. That’s now the Chinati Foundation, and today, visitors can take private tours that go through massive sculptures and minimalist boxes. Marfa has become a big-time destination for artists over the past 40 years, beginning when Donald Judd bought an old military base and turned it into an outdoor modern art center in 1979. And though it’s certainly Marfa’s most famous art installation, it’s the mere tip of the desert iceberg. The Prada store that’s never open has become the symbol of Marfa’s art scene, and it’s drawn visitors - and vandals - in droves since it opened in 2005. And the best part is that it’s not even real. No city in the world has seen more of a tourism boom from a Prada outlet than Marfa, Texas. Say what you will about Beverly Hills and Bal Harbour. This year’s list of coolest towns was written by Matthew Meltzer, Noelle Salmi, Nickolaus Hines, Tim Wenger, Elisabeth Sherman, Alex Bresler, and Laura Reilly, with submissions from the entire Matador Network staff. Whether you’re looking for untamed wilderness or sandy beaches, deep history or provocative art, craft cocktails or cheap beer, these are the 25 coolest small towns in the US to visit next year. So where in this big country can you still have a great time with no crowds, no price-gouging, and a whole lot on offer this coming year?Įach of these 25 towns, all with populations under 100,000, offers something special and has come into its own as a destination of late. Tiny cities like Portland, Maine, and Boulder, Colorado, are just as crowded during peak season as their more populated neighbors, and some small towns that ended up on this list in previous years - like Bend, Oregon, and Greenville, South Carolina - are now household names. Of course, smaller hotspots rarely stay small for long. You can’t really hate on world-class chefs and major league sports, but after you’ve lugged your suitcase up enough subway stairs and drained your bank account on $18 cocktails, you start thinking that small towns might have just as much to offer.


The more you travel to big destinations and famous cities, the harder it gets to appreciate them.
